Choice Finland

About twenty years ago, Maija Aallas dreamed of her own natural cosmetics line. After working in the field, she acknowledged the huge need for eco-friendly and sensitive skin products.

Maija’s uncompromising attitude and strong expertise enabled the development and production of her own natural cosmetics brand. The result is a great representation of Finnish skills and dedication. Her company’s mission is to elicit positive actions and thoughts by taking care of ourselves, others, and nature. We see this also in their fully recyclable packaging materials and local production.

“The purely natural cosmetics line was developed with love to you.”


Beauty starts from your mind and your prosperous body


Positive mind, adequate sleep, healthy food and exercise are the most important basic elements in life

Skin care is the continuum of this holistic thinking

Environmental friendly – no harmful subtances for body or environment

Finnish design and high quality materials have always been the leading values

High quality – high quality raw materials

Choice Finland operates in Helsinki.

Products by Choice Finland

42,00  25,20 


Cleansing Gel

18,00  10,80